About Us

Drawing inspiration from Yokai, supernatural creatures from Japanese folklore known for their diverse appearances and characteristics. The Yokai is a lifestyle brand where each product is infused with the spirit of its namesake, conveying a sense of mystery, wonder, and whimsy.

Currently driven as a concept project, leveraging a combination of hand-crafted as well as closely curated AI artwork to explore the boundaries of creative synthesis.

The team at The Yokai openly seek creative collaboration with artists who are also inspired by the same source material, including & in particular those who consider themselves the antithesis of the concept's technology-leveraged approach. Reach out today if you are interested in our Artist Collaboration Program.

Otherwise stay tuned for more products, collections and projects from The Yokai. This is just the beginning.